My name is Samuel Lara Hernández. I was born in México City on Nov. 8th 1984. At the age of two I moved with my family to Colombia where my interesting life began its true journey. After that I have been living in different places in Latin and North America.

Ever since I recall I have always been in love with color and art. At the age of 13 I started doing graffitti with some friends where I use to go by the tag: LABEL.

Later I found myself infront of a wonderfull machine who showed me a way to create endless bits of images that derived from my creative self. I was facinated with animation and graphics. I became obsessed with pixel art and later went with vector. Since the age of 15 I was building flash based websites and illustrations as a freelance designer. I am currently setting up my own company here in Monterrey, Mexico.

As for my love with photography, it has always been present. I find it trully amazing. Capturing bits of fragments in time, freezing everything. I'm a self-taught photographer. I started out with a digital camera but i've always wanted to try the medium format. I guess I started backwards. Nevertheless I am exploring new ways of developing my own style. All I know is that Im still searching and learning.

- S.

 
  
   
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